Planned Living Architects 品牌推广

规划居住建筑师是一个基于上午半岛的建筑师创意团队，高度重视他们几十年的经验和专业知识与沿海和农村地区。
我们创造了一个品牌标识，代表了他们的退缩风格和深思熟虑的哲学。该标识的特点是它们的全名和首字母缩写词之间的有趣互动，这是由全词所在的负面空间决定的。
品牌是由一个微妙的，触觉模式，参考结构与自然的形成，抽象地暗示了当地崎岖的地形和，更微妙地，海浪。
一个简单而最小的网站把品牌联系在一起，用一个温和的翻转细节来缩写全名。
当地的冲浪场景也参照了肖恩·芬尼西的海洋摄影，分散在解放军的档案中，一个吸引有志于在当地建造海滩房屋的客户的抽签卡。
Planned Living Architects is a Mornington Peninsula based creative team of architects, highly regarded for their decades of experience and expertise working with coastal and rural areas.
We created a brand identity that represents their pared-back style and well-considered philosophy. The logotype features a fun interplay between their full name and its acronym, which was dictated by the negative space of where the full words would sit.
The branding is supported by a subtle, tactile pattern which references structure versus nature in a formation that abstractly suggests both the local rugged terrain and, more subtly, ocean waves.
A simple and minimal website ties the brand together, with a gentle rollover detail on the acronym revealing the full name.

The local surf scene is also referenced with ocean photography by Sean Fennessy, scattered amongst PLA's portfolio, a drawcard for aspiring clients wishing to build beach houses in the local surrounds.