Frenchette 图形设计， 品牌推广， 排版业

一家特里贝卡小酒馆，不努力成为法国人，法式切特是前巴萨厨师里亚德·纳塞尔和李·汉森的爱子。尽管他们有着令人印象深刻的血统，但这两个人并不太严肃，设计也不太严肃。灵感来自于巴黎咖啡厅社会的不费吹灰之力以及春天集体内部复古的魅力，这种身份是传统酒馆的现代诠释。它的怀旧感被一种微妙的反讽所抵消。用活泼的字体和雪铁龙薄荷绿色调色板，它呼应了欢乐的他们的宣言，“忘记艺术，让我们做饭。”


A Tribeca bistro that doesn’t try too hard to be French, Frenchette is the lovechild of former Balthazar chefs Riad Nasr and Lee Hanson. Despite their impressive pedigree, this duo doesn't take themselves too seriously and neither does the design. Inspired by the effortless sophistication of Parisian café society and the retro glam of the Springs Collective interiors, the identity is a modern interpretation of a traditional brasserie. Its sense of nostalgia is countered by a subtle irony befitting the chefs' approach. With jaunty typography and a Citroën mint green color palette, it echoes the joie de vivre of their declaration, “forget art, let’s cook.”